Forecasts and Trends: The Color of 2009

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With so many people feeling blue because their 401Ks have tanked, what color is likely to resonate with the public today? Color forecaster Laura Guido-Clark, who has consulted on the “skin” (color, material, finish) of everything from cars to computers, toothbrushes to carpets, uses a process she calls “climatology” to survey the economic, political, emotional and social temperature of the times to arrive at a palette that consumers will find satisfying and exciting. Guido-Clark tells the San Francisco Design Center’s 3D Magazine, “We are in a time of deep introspection and fear is running as an undercurrent, but hope is what keeps us going. Optimism is the polar opposite of despair, and we will see people drawn to colors that reflect that reaching out for a brighter future. Deep, vibrant and saturated colors such as raspberries, yellows, oranges, royal blues and purples are important. You are also starting to see a softening of the palette with grayed pastels — perhaps our way of landing softly in tough times. People are also being drawn to pliable materials such as wire and sculpted metals that show flexibility and a willingness to bend and change. We will be mixing more metals in unique ways and breaking rules as we come to terms with a new way of thinking. We also expect that earthy textures, woods, deep piles and fabrics with a rich, tactile surface will be more appealing as people seek to make their homes feel like they are cocooning and safe from outside forces.” www.lgcdesign.com

What Makes a Trade Show Worth It?

Meeting the right people is more important than meeting a lot of people. At least that is the opinion of trade events organizers. Recently BPA Worldwide, a global industry resource for verified audience data and media knowledge, surveyed 375 trade show exhibitors on factors they consider when measuring the value of hosting a booth at a trade show event.

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@Issue Joins the Blogosphere

Welcome to atissuejournal.com, the online version of @Issue: Journal of Business and Design. Like the print edition of @Issue, which debuted in 1994, this blog is intended to show how design has been used effectively to raise brand identities and contribute to business success. Our hope is to spur a dialog, provide food for thought, and encourage business and design to appreciate what each brings to the creative process. We plan to keep the blog content brief and topical, leaving the printed @Issue to offer more indepth, analytical coverage.

Our intention with the blog is to post frequent updates, but bear with us while we get up to speed. Story categories may change if we find they aren’t working. This is a work-in-progress that we hope will get better with each new posting. Also, indulge us for a brief while if we pick the “low-hanging fruit” and feature case studies of projects we worked on and know first-hand.

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Come back soon. This could be the start of a beautiful friendship.
Best,
Delphine Hirasuna
@Issue Editor